The Case for Pushing Through (And Why I Finally Dropped It)

Pushing through works.

It got the deal done at midnight. It kept the client from losing their mind. It made you indispensable. It got you to partner.

I'm not going to tell you it's naive or weak or unsophisticated. It's none of those things. It's a strategy — and a remarkably effective one.

But I want to ask you something.

What is it costing you while it's working?